In 1998, he joined a destination management company operating in Quebec City as vice-president marketing and sales. His first steps were to totally redesign and rewrite the company's sales presentation and to finally give it access to the world of internet (including producing the web site). In a little less than four years, Mr. Nadeau increased this company's sales in a significant way.
In May 2001, both parties agreed to terminate their business relation, which led to the most important moment of Mr. Nadeau's career.
The sixteen years of professional experiences certainly played a major role in Mr. Nadeau's decision to start his own destination management company: OCTOPUS DMC. However, the most important factor was his ability to gain people's trust. Although he himself knew that he had this facility, it is his personal environment that made him realise it the most. While analysing the possibility for him to become an entrepreneur in the convention and incentive programs' industry, Mr. Nadeau was told time and time again by friends as well as clients and industry partners that this specific skill of his had to be at the basis of his decision to go ahead with his project.
He decided to do so in June 2001 and, creating a human trust link with his clients became the main pillar of his business' philosophy.